Tuesday, September 23, 2014

More work on marketing hot sauce

The hot sauce we made last week is in bottles, but we still have some work to do before we can sell it at this Friday's farm stand.

Walter and Brian put the finishing touches on the label design.  Walter suggested that the label emphasize two things that make our sauce really special: it's got a delicious spicy taste; and the ingredients were grown by CJA students right here in our garden. 

In order to figure out how much to charge for our sauce, we listed all the expenses for the project.  Then we used division to determine the cost of each bottle.  We knew we had to charge more than that in order to make a profit.  We compared our price to a bottle of Tabasco sauce, and then estimated how much people would pay for our very special product.

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